The DIY collection of Air Dry hardening paste arrives with 8 creative proposals aimed at young-adult audiences. From personalized magnets to a decorative shelf or a candle holder, the 8 sets are designed so that users can create the final art easily through step-by-step instructions and a demonstration video.

In addition, users will be able to publish images or videos of their results on social networks through the hashtag #jovicrafters, which will allow them to get inspired and interact through the product.